Osteo-ollrogge.de

Wordpress, Branding, Digital Marketing

Sophie Ollrogge is a Health Practitioner and Osteopath based in Germany who was in need of a new brand and site with an online booking system for her new practice that was opening. The project included a full brand design - logo, color palettes, fonts and identity, as well as wordpress implementation and digital marketing services for brand launch.

Designing the brand After talking to the client and doing some research into her company, it was clear that the brand needed to have a natural aesthetic that represented healing. We wanted to create a symbol that represented the company and its ideals of health, nature and intelligence. The waves and wavy concentric circles represent Water and Earth - the flow of energy and strength. The logo uses Playfair Display as it portrays a modern elegance and class and I paired it with Overpass Thin to keep the design minimal and clean. The complimentary color palette was created based on the colors of a strong healthy forest

The site was built on Wordpress using Divi by Elegant Themes allowing us to match the wireframes and designs with ease. All of the image assets were taken on site by a local photographer with whom I worked closely to get the perfect shots to represent the brand.

We received positive feedback about the branding and the conversion rate was great from the start which was awesome to see. It was refreshing to work with a client who was so passionate about her business. We were able to work together to create a website and brand that not only fulfilled its purpose, but was one that we could both be proud of too.